SEO is an art and a science.
Here is how we can help!
Innovative Explorations Advertising is a full service Internet Marketing Company offering affordable Website SEO Services as well as Website Design, PPC Management, Social Media Marketing, Link Building, and many other creative Website Marketing and Promotional techniques. SEO stands for search engine optimization: the process of increasing a website’s rank on all major search engines, leading to increased website traffic and sales conversion. With more and more people using the Internet to find products, information, and services, it is vital for businesses to make their presence known on the Internet.
While Search Engine Marketing can be very easy to explain, it is a very complex and time consuming process to execute. As a basic overview, the process starts by completing a website analysis and competition analysis so that unique coding based around a set of keyword phrases can be developed. Finding the right keywords for specific industries or markets requires that they not only to be industry specific but also target consumers in “buying mode”. The reason for this is to get a higher conversion from search traffic to sales traffic. This is important because it increases a company’s ROI (return on investment).
The next step in SEO Marketing is to integrate the coding into the website. After this is accomplished, it is time to increase the website’s popularity. This is done by creating links pointing to the website from other clean, quality websites. This takes time, not only to make the links, but for the links to mature and make a difference in the eyes of the major search engines. While this is going on, a company can utilize pay per click (PPC) advertising to get some quick traffic boosts. Hiring an SEO Company can make all the difference in the world for a company as most business owners don’t have the time or experience to experiment with SEO enough to start making headway.
Organic SEO is all about creating natural traffic, better known as organic traffic. Organic traffic is, by far, the best way to increase traffic and sales conversions long term. This is the ultimate goal of all SEO Marketing campaigns, as it requires less money to advertise and it returns more sales than a PPC campaign could hope to produce. With Organic SEO, having a user friendly, easy to navigate website is king. This helps on two fronts. First, it allows the visitor to easily browse the website with little confusion. Second, it allows the search engine spiders to better crawl the website which can help the website’s rankings. Good content is also a key factor. Creating content that is attention grabbing and inspiring will keep a potential client longer on the website and in turn drive more sales.
What is Affordable SEO?
Many SEO companies that claim to have really low prices may end up hurting a company’s reputation in the end. Companies that charge far less than the competitive price point may not be paying their employees well, are outsourcing overseas, or may not even be in the United States at all. While not being based in the United States is not bad in and of itself, when English is not their native language it requires due diligence to check for grammar, spelling, syntax, or culture errors. On the other hand, SEO companies that are charging far above the competitive price point makes one wonder, what exactly are they spending their money on? Innovative Explorations Advertising is all about providing truly affordable SEO. We customize our plans to our client’s needs so they get everything that they need and nothing they don’t want while guaranteeing all of our work.
PPC Management is essential to increasing traffic and sales generated in the short term as well as complementing organic placements in the long term. A well managed PPC campaign in conjunction with organic Website Optimization is formidable marketing. Web Design is an excellent way for clients to eliminate the middle man. We take great pains to understand exactly what our clients need. By creating, hosting and managing the websites ourselves, we eliminate the hassle of things being lost in communication. Link Building is another key to Website SEO. By building links relevant to a website we greatly increase organic traffic.